Topic outline

  • Cultural & Heritage Tourism

    COURSE NAME:                CULTURAL AND HERITAGE TOURISM

    COURSE CODE:                 HOS313

    CREDIT HOURS:                3HRS

    CONTACT HOURS:           45 HRS 

    RATIONALE:

    This course is designed to introduce students to the history and culture of places and people, through the eyes of lifestyles, artifacts and physical buildings. This is a fairly new area of tourism, but surely has the capacity to drive the economy. Cultural & Heritage Tourism is a fun way of learning the history and culture of a place. The course will build the consciousness of the students into understanding how to interface with tourists from various environments and a deep respect for places of interest.

    COURSE DESCRIPTION:

    This course exposes students to culture and heritage tourism as a product. The course introduces students to the field of marketing of cultural and heritage tourism. Students examine the ways in which such a product may be sustained and developed to grow the local and national economy.

    GENERAL OBJECTIVES:

    After completing this course students should be able to:

    • Discuss the importance of cultural and heritage tourism to national development.
    • Evaluate the culture and heritage of the Region.
    • Develop a Marketing Plan for the product.
    • Develop a Conservation Plan.